Ipsos, a global leader in market research and insights, today announced the appointment of Jean-Laurent Poitou as its new Chief Executive Officer (CEO), effective September 15, 2025. He will succeed Ben Page, who has served as Global CEO since 2021 and will conclude his remarkable 38-year journey at Ipsos.
The Board of Directors of Ipsos emphasized that the market research industry continues to evolve rapidly, with growing demand from businesses and public institutions for faster, more reliable, and AI-powered insights. Leveraging its global scale, deep expertise, and trusted client relationships, Ipsos is well-positioned to accelerate its growth trajectory under Poitou’s leadership.
The Board expressed gratitude to Ben Page for his decades of contribution, noting his pivotal role in strengthening Ipsos’ global leadership and expanding its client base. Reflecting on his career, Page said:
“Having spent 38 years at Ipsos, joining MORI (now Ipsos UK) as a trainee, and later spending many years as CEO of the UK and Ireland business, and since 2021, Global CEO of Ipsos, now is a good time to hand over the reins at the age of 60. I am so IPSOS, public limited company with a capital of €10,800,806.25 Registered office: 35, rue du Val de Marne, 75013 Paris – 304 555 634 RCS PARIS 2 proud of what we have achieved at Ipsos over the last few decades. In very few other businesses would you travel the world, work with Presidents and Prime Ministers, and with some of the world’s largest companies and make lifelong friendships with so many clients and colleagues.”
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Jean-Laurent Poitou is a graduate of École Polytechnique and a seasoned leader with more than 30 years of international management experience at Accenture across Europe, the U.S., and Asia. Most recently, he led Digital and Technology Services at Alvarez & Marsal across EMEA, where he supported numerous organizations in digital transformation, modernization, and artificial intelligence adoption.
Poitou’s expertise in emerging technologies, AI integration, and global business strategy makes him uniquely positioned to drive Ipsos’ transformation.
“I am delighted and determined to lead Ipsos into the next chapter of its growth as the company approaches fifty years of exceptional market leadership, global expansion and service diversification through acquisitions and innovation. I will draw on my experience in growth and innovation in Europe, Asia-Pacific and worldwide within major professional services firms to accelerate Ipsos’ development. I know that Ipsos’ reputation with its clients, the quality and commitment of its teams, and the existing initiatives leveraging artificial intelligence and technology for competitive advantage are strong foundations on which we can build to transform the company. We will build for our clients an increasingly differentiated market and opinion research company, powered by science, technology, artificial intelligence, while remaining true to the values that have made Ipsos’
success.”
Under Poitou’s leadership, Ipsos will focus on:
Multi-source data integration – from people, digital platforms, and AI-driven models
Accelerated insights delivery – enabling businesses to make decisions faster
Innovation and AI-driven transformation – powering smarter, outcome-focused research
Sustainable growth strategies – supported by Ipsos’ global network and trusted expertise
The Board of Directors is confident that Jean-Laurent Poitou will successfully guide Ipsos in achieving its ambition of becoming an even more differentiated and technology-driven market research leader.
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