Bata India has appointed Jasleen Kaur G as the new Head of Category Marketing & PR, overseeing its diverse brand portfolio. Jasleen, formerly the Founder & CEO of Indiawood Global, now leads marketing for iconic brands such as Bata, Hush Puppies, Weinbrenner, Bubble Gummers, Nine West, Power, Floatz, and North Star.
In her LinkedIn announcement, Jasleen expressed excitement about her new role, stating, “Joined Bata India as Head – Category Marketing & PR for the brand portfolio.” With a proven track record in Digital Strategy, Luxury Brand Marketing, E-Commerce, and Advertising, she brings valuable expertise to her new position at Bata India.
Jasleen’s previous roles at industry giants like Reliance Brands Limited, Benetton Group, Canon India, and The Hindu further enhance her strategic vision for driving Bata India’s marketing and public relations initiatives. Holding an MBA in Marketing & Strategy from Management Development Institute, Gurgaon, Jasleen is poised to continue fostering growth and innovation within Bata India’s iconic footwear and lifestyle brands.
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