After being a Global Head of Marketing at Lenskart, Jaimit Doshi has started a new chapter with the launch of Metuzi.ai, an AI-led marketing solutions platform.
Metuzi.ai, incubated by Netcore Cloud, is designed to help brands cut acquisition costs and strengthen customer retention. The platform uses custom language models tailored to individual brands, with a performance-based fee structure where clients pay only when results are delivered.
Sharing his vision, Doshi described the current marketing challenge as the “Meta/Google tax,” where brands spend heavily to acquire customers but fail to retain them. Metuzi.ai aims to change that by building smaller, brand-focused models that can deliver sharper engagement and outcomes.
The idea to take the entrepreneurial leap, Doshi says, was sparked by encouragement from his mother, who urged him to build something of his own.
With this move, Doshi is betting on AI-driven retention strategies as the next frontier in marketing.
