Pune, India – April 22, 2025 – IRCTC (Indian Railway Catering and Tourism Corporation), India’s largest digital travel platform, has partnered with Adgebra, a leader in rich media advertising solutions, to introduce the ‘Cuboid’ ad format across its digital properties, including App and Website. This exclusive collaboration through open tender marks a significant advancement in how brands engage with IRCTC’s 10 million daily active users.
A New Standard in Digital Engagement
The Cuboid format represents a leap forward in advertising innovation, offering brands:
Access to India’s Largest Travel Users
Industry Adoption and Results
Leading brands across EdTech, FMCG, and consumer goods have already tested early success with Cuboid, seeing measurable improvements in brand recall and engagement metrics.
Sumeet Dubey, Chief Business Officer, Adgebra, noted:
“This partnership combines IRCTC’s premium audience with our creative storytelling solutions to create meaningful brand connections. The Cuboid format sets a new benchmark for digital brand engagement.”
Availability and Next Steps
With strong demand from premium advertisers, interested brands are encouraged to explore campaign opportunities for upcoming travel seasons.
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