iProspect has elevated Bonnie Dodemaide, the national digital performance lead, to head of digital, where she will oversee the agency’s digital products, innovation, and leadership.
Having been with iProspect for over a decade, Dodemaide has worked her way up from Digital Performance Manager to her current position.
Marcelle Gomez, iProspect national managing director, said:
“Bonnie is one of the most passionate people at iProspect. She cares deeply about our team, our clients, our business, and our industry. She is a wonderful leader, an ardent advocate of digital excellence and innovation, and has a thirst for learning and knowledge that she shares with those around her.
“Bonnie’s commitment to the broader digital industry and her desire to be at the forefront of digital expertise means our clients are in very experienced hands no matter the pace of change we are experiencing. Bonnie’s continual focus on how digital can drive success for our clients will push our digital team and product to new heights. I am so proud of Bonnie and am excited to see her continued growth and development as she takes this next career step at iProspect.”
Dodemaide said:
“In my 10 years at iProspect, I’m extremely proud of how our digital and data expertise, combined with an award-winning culture, have driven significant growth for the business. I am delighted to step into my new role as Head of Digital at iProspect and lead the evolution of our agency product. We will continue to push what is possible and strive to leverage digital – and our performance mindset more broadly – to accelerate client brand and business growth. Ours is a formidable digital team, packed with incredible talent, and it’s my ambition to create an environment that doesn’t just deliver innovation and exceptional results for our clients, but is also a safe and enjoyable place to build a career.”
Her promotion complements iProspect’s team of craft experts, including Chief Strategy Officer Nick Kavanagh, Head of Investment Nicola Barnes, Head of Client Partnerships Jason Smith, and Head of SEO Jean-Yves Scauri.
In 2024, Dodemaide was a finalist in B&T’s Women in Media Awards in the Tech category. She is an active member of the IAB Search Working Group and previously served on the IAB Ad Effectiveness Council.
Dodemaide also contributed to dentsu’s DE&I Council and the Gender Equity working group, championing initiatives like the Parental Coaching program, which aims to support those returning to work and reduce female workforce attrition.
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