IPG Mediabrands India has announced a strategic leadership transition at its full-service digital agency, Interactive Avenues, with the appointment of Shantanu Sirohi as Chief Executive Officer. Previously serving as Chief Operating Officer, Sirohi steps into the role following the elevation of Amardeep Singh, who will now lead IPG Mediabrands India as CEO.
This leadership reshuffle forms part of a broader realignment within the network, designed to strengthen its capabilities and position for sustained growth. In a parallel development, Shashi Sinha, a veteran of India’s media landscape, has been named Executive Chairman, reinforcing the company’s focus on strategic continuity and long-term vision.
With over two decades of industry experience, Shantanu Sirohi brings deep expertise in media planning, digital strategy consulting, branded content, media buying, and social media marketing. His professional journey includes roles at JWT, Mindshare Fulcrum, and Mediaturf Worldwide before joining Interactive Avenues, where he has played a key role in the agency’s growth trajectory.
The appointment comes at a time when the media and advertising industry is undergoing significant consolidation and transformation. With Sirohi at the helm, Interactive Avenues is poised to reinforce its position as a leading digital marketing agency in India, continuing to deliver integrated and future-ready solutions for its clients.
Read more: Samsung Doubles Down On Future Of Ad-Supported Streaming TV With Team Expansion
