Madrid, October 25th, 2024: Refinery89 continues revolutionizing the digital ecosystem by proudly presenting a new cookieless targeting solution. Their Interest-Driven Targeting Technology is a one-of-a-kind solution that helps advertisers find the perfect audience for their ads based on the content they consume on a website.
The Interest-Driven Targeting solution helps maximize campaigns and protects the brands by preventing ads from appearing next to negative content. It does so by scanning the context and sentiment of an article. Once reviewed, the articles get categorized into Refinery89’s system. Then, the interest of users is tracked based on reading behavior on all the websites in their network. The more a user reads about a topic, the higher their interest.
Based on users’ interests, the Refinery89 Campaign Ops team creates targeting profiles. With these targeting profiles, advertisers can target the specific audiences they want, allowing them to reach new clients based on proven interests.
As Gijs Witteveen, Head of Commercial Operations at Refinery89, would describe it:cookieless targeting,
Interest-driven targeting changes from where you advertise, to who you advertise. We are reaching the people that make a purchase decision. It enables you to pinpoint the exact users that will listen to your message, because they are already interested in your, or similar products.
This new technology is changing the ad targeting game. Refinery89’s Interest-Driven Targeting Tech lets advertisers target niche audiences on a scale by reaching the users that have shown a proven interest in a matter that relates to their product or brand, optimizing their advertising investment. Instead of a wide spray and pray on a cluster or context, advertisers can now serve strictly on a specific segment of users in a broad network of websites.
Read more: Refinery89 Officially Launched Its New Version Publisher Dashboard
