Mumbai, 20th January, 2025: Interactive Avenues, the digital arm of IPG Mediabrands India, has clinched the prestigious ‘Best Digital Agency of the Year’ (Gold), with a total of 22 awards at the Internet & Mobile Association of India’s (IAMAI) India Digital Awards. The agency bagged a total of 10 Gold, 7 Silver, and 5 Bronze across numerous categories, reflecting their ability to deliver impactful solutions across the full spectrum of digital marketing. Their award-winning work included breakthrough campaigns for leading brands, including ITC, Amazon Prime Video, Kenvue, Mahindra Rise, Mahindra Automotive, Quiklyz by Mahindra Finance, The Oberoi Group, Lodha Group, LT Foods (Daawat), Sony India, Kohler, Senco Gold, Magica Sports Ventures (Tamil Thalaivas), Capri Sports (UP Warriorz), and others.
Commenting on the triumph, Shantanu Sirohi, COO, Interactive Avenues, said,
“We are thrilled to be honoured with this award by IAMAI for the 12th time – the win cements our agency’s legacy of innovation, excellence, and client-centricity. We dedicate this achievement to our stellar teams, clients, and partners, who collectively pushed the boundaries of digital marketing to make this brilliant victory possible.”
Started in 2009, the IAMAI India Digital Awards (IDA) celebrate organizations, teams and practitioners who have delivered exemplary business outcomes using digital as a medium. IDA is one of India’s most esteemed bouquet of awards in the digital domain, and a true symbol of digital excellence. The winners were announced at a glittering awards gala on the second day of the India Digital Summit in New Delhi. Here is a detailed list of all the winning campaigns and categories: India Digital Awards 2025 | About IDA
Interactive Avenues is India’s leading full-service digital marketing company with offices in Mumbai, Gurugram, Bengaluru, Chennai, and Kolkata. Their comprehensive suite of digital marketing services includes E-Commerce, Creative, Content, Social & Influencer Marketing, ORM, SEO, Tech Development, Data Strategy, Onboarding & Management, Full Funnel Analytics, and Media Strategy, Planning, Buying & Execution across Display, Search, Social, Programmatic & Retail Media.
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