Integral Ad Science (IAS), a leading global media measurement and optimization platform, has announced the opening of its newest office in Mumbai, marking its third location in India after Delhi and Pune. This expansion is aimed at empowering both global and local advertisers to enhance performance and protect brand equity in India’s rapidly evolving digital media landscape.
India’s digital economy is on track to reach USD 1 trillion by 2028. With digital ad spending growing by 21.4% in 2024 to $5.20 billion—and projected to hit $10.22 billion by 2028—marketers are increasingly leveraging digital advertising to engage audiences in this high-growth market.
Commenting on the expansion, Laura Quigley, Senior Vice President of APAC, stated,
“The distinct needs of our customers in the APAC region demand localised solutions and a leadership team with deep market knowledge and expertise. We are committed to building enduring relationships with international and local brands in India and the wider APAC region to empower advertisers with the knowledge and tools needed to enhance the effectiveness of their digital ad campaigns.”
“I am honoured to lead the Mumbai business expansion for IAS and looking forward to working closely with brands and agencies in Mumbai to tap into IAS’s solutions that help drive efficiency and return on investment,” said Abhishek Pujar, Commercial Lead Mumbai at IAS. “Brands in India are investing significant budgets across digital media, and there’s a growing adoption of measurement and optimisation solutions for driving campaign success.”
Saurabh Khattar, Country Head of India, added,
“We are delighted to have Abhishek spearhead commercial growth for IAS in Mumbai as he has deep experience in partnering with brands and agencies across India and a keen understanding of the digital advertising landscape. Our presence in Mumbai will allow us to more effectively support our customers, address local market demands, and strengthen business outcomes.”
IAS’s expansion in Mumbai follows its recent market entries in key APAC regions, including China, Hong Kong, Taiwan, Thailand, and Vietnam. This solidifies its footprint across major markets such as Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, and Vietnam.
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