Innocean India has strengthened its leadership team with the appointment of Jijo Thomas as Vice President of Media, tasked with leading the agency’s integrated media strategy for Kia India. With this move, Innocean is reinforcing its commitment to embedding media at the core of brand and business transformation.
In his new role, Jijo will spearhead AI-powered media delivery, advanced measurement frameworks, and the scaling of hyperlocal marketing strategies for Kia. His mandate extends beyond traditional media, covering communications planning, consumer insights, and contributions to brand strategy that align with Innocean’s future-forward expansion vision.
Jijo Thomas joins Innocean from Swiggy, where he successfully led the brand’s media charter, driving strategy, planning, and investments to deliver everyday convenience for urban consumers. His diverse expertise across consumer tech and digital ecosystems positions him to bring fresh perspectives to the automotive sector.
Commenting on the appointment, Jae Ho Yoo, CEO of Innocean India, said:
“Jijo brings a unique combination of performance-driven thinking and strategic brand orientation. His experience across consumer tech and digital ecosystems will be invaluable as we strengthen media’s role across the entire marketing funnel from insights to impact.”
Santosh Kumar, COO of Innocean India, added:
“Jijo’s proven track record in high-velocity consumer categories and his ability to align media with evolving consumer journeys makes him a perfect fit. His leadership will play a critical role as we scale our integrated planning approach in the automotive space.”
On his move to Innocean, Jijo Thomas shared:
“Jijo’s proven experience across high-velocity consumer categories and his ability to align media with evolving consumer journeys and brand needs makes him a strong fit for this role. We look forward to leveraging that expertise as we scale our integrated planning approach in the automotive space.”
This leadership appointment marks a significant milestone in Innocean’s mission to drive media transformation, enhance consumer engagement, and deliver value for Kia India in an increasingly dynamic market.
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