InMobi Advertising has launched a new platform—Buyer Hub—aimed at transforming how media buyers navigate programmatic advertising. Built to support agencies, brands, media owners, retail media networks, and DSPs, the hub offers direct access to plan, build, and optimise programmatic campaigns with full transparency and control.
At the core of Buyer Hub is agentic AI, enabling advertisers to automate tasks, streamline workflows, and reduce costs. The platform supports a self-serve interface, letting buyers create intelligent agents that act as a bridge between the brand and the consumer—suggesting audience segments, creative formats, and campaign timelines for maximum impact.
The move comes as InMobi challenges the relevance of traditional DSPs, highlighting inefficiencies and high fees that no longer align with the value delivered. Buyer Hub is positioned as a next-gen alternative—simplifying the supply path, unlocking smarter signals, and offering better curation through high-quality programmatic deal IDs.
Designed to integrate seamlessly with first-party data and contextual signals, InMobi’s new offering reflects a growing shift in the ecosystem: less noise, cleaner supply, and faster, more intelligent campaign activation.
