Initiative Thailand, part of IPG Mediabrands, has successfully retained its position as the media agency of record for KFC Thailand after a highly competitive multi-agency pitch. The renewed mandate extends a strong four-year partnership between the two brands, underscoring a shared vision to strengthen KFC’s cultural relevance and emotional connection with Thai consumers.
This reappointment represents another major milestone for IPG Mediabrands’ network in the APAC region, coming shortly after a string of notable account wins. The continued partnership focuses on driving innovative, data-driven, and culture-led media strategies to elevate KFC’s brand engagement and market presence.
Suhayl Limbada, KFC Thailand Market Lead and Chief Marketing Officer, shared,
“I’m thrilled that KFC will continue its journey with the best media agency in Thailand. Retaining a client as an incumbent is a massive challenge and it requires more effort than others in a pitch. Initiative didn’t take anything for granted, they came into this pitch hungry, focused, and with a clear intent to be true business partners.”
Sora Kaitkanarat, CEO of Initiative Thailand, commented,
“We are incredibly proud to continue our partnership with KFC Thailand. This win is testament not only to Initiative’s competitiveness in market, but also to the strong collaboration, creativity, and trust we have built together over the past four years. Our team is deeply passionate about KFC, and we look forward to unlocking more growth opportunities in bold, culture-driven ways.”
Tharaputh Charuvatana, CEO of IPG Mediabrands Thailand, added,
“KFC is one of the most iconic and loved brands in Thailand, and we are honoured to continue this journey alongside them. This decision reflects the strength of our talent, our differentiated approach, and our ability to deliver meaningful business outcomes. We remain passionate and committed to pushing the boundaries of media innovation to fuel KFC’s continued success in the market.”
The renewed media partnership between Initiative Thailand and KFC Thailand takes effect immediately.
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