The Indian Influencer Governing Council (IIGC) has launched two significant initiatives to strengthen transparency and accountability in the influencer marketing landscape: the Code of Standards for Brands and the Task Force for Brands & Influencers.
The Code of Standards outlines ethical guidelines for brand collaborations, covering disclosure norms, authenticity, AI usage, regulated sectors, and data privacy. It mandates clear labelling of paid partnerships and bans manipulative content, while also requiring proper certifications in sectors like healthcare and finance. Virtual influencers must be clearly identified, and brands must adhere to strict data consent protocols.
To support this framework, IIGC has also introduced a Task Force offering conflict mediation, legal guidance, and reputation monitoring for both brands and creators. It aims to address the frequent lack of formal contracts and build stronger, trust-led partnerships.
Developed in collaboration with brands, creators, agencies, and legal experts, this dual initiative marks a crucial step toward a more structured, ethical, and resilient influencer ecosystem in India.
