Mumbai/Gurugram, November 28th, 2025: The Indian Influencer Governing Council (IIGC) is set to celebrate 2nd December as the World Influencer Day, marking the first industry-wide recognition of creators who shape India’s digital landscape. The initiative brings together creators, marketers, and brands through powerful creator stories, exclusive spotlight conversations, and a landmark certification program designed to strengthen the creator ecosystem.
In the lead-up to December 2nd, IIGC invited creators across India to share the moments, lessons, and turning points that shaped their journey, as part of the World Influencer Day Creator Stories initiative. Hundreds of creators have shared their stories, highlighting the diversity, resilience, and creativity that define the Indian influencer community.
Link to stories: https://www.instagram.com/stories/highlights/18111218542587514/
A key highlight of the celebration is the launch of the IIGC Certified Influencer Program, India’s first structured certification designed to equip creators with essential knowledge on content responsibility, ecosystem standards, and collaboration best practices. Certified creators will be officially recognized as IIGC Certified, offering enhanced visibility and credibility with brands.
Sahil Chopra, Chairman, IIGC, said, “World Influencer Day belongs to every creator whose voice sparks change, every brand that trusts digital storytelling, and every consumer inspired by authentic content. With the launch of the IIGC Certified Influencer Program, we’re not just celebrating creators, we’re building meaningful pathways for education, structure, and long-term success.”
As part of the celebrations, IIGC has also hosted Spotlight Sessions, a World Influencer Day special edition of IIGC Talks. These conversations brought together leading creators and senior marketing leaders to discuss creator journeys, what brands look for in influencer partnerships, and the evolving future of the industry.
The sessions feature leading creators such as Harpreeth Suri, Shirin Sewani, and Shashank Srivastava, along with senior marketers including K. Ganapathy Subramaniam (CMO, LT Foods), Pooja Baid (CMO, Versuni), Manasi Karmarkar (Head of Digital Marketing, W for Woman), Shailja Joshi (Sr. Director, Marketing, PepsiCo), Suneet Singh (Sr. Vice President, Marketing, Whiteland Corporation), and Barun Prabhakar (CMO, GRM Overseas).
Reflecting on the impact of creators, K. Ganapathy Subramaniam, CMO at LT Foods, said: “World Influencer Day highlights how deeply creators shape our world today. They’ve transformed the way brands connect with people, bringing authenticity, speed, and real emotional connection to modern marketing.”
Fashion and lifestyle influencer Harpreeth Suri added, “IIGC celebrating World Influencer Day finally gives creators the respect and acknowledgment they deserve — regardless of follower count. What matters is the contribution. I wish every creator a very happy World Influencer Day.”
The celebration has already seen hundreds of creators share their journeys on Instagram, expressing gratitude to IIGC and their communities while reflecting on how far they have come.
IIGC invites creators to join the movement by posting with #WorldInfluencerDay and #ThankYouInfluencers, tuning into the Spotlight Sessions on IIGC Talks, and signing up for the IIGC Certified Influencer Program.
Read more: Srivats TS Joins Reliance Retail As Senior Vice President & Head Of Marketing
