Integral Ad Science (IAS), a leading global media measurement and optimization platform, is pleased to announce the appointment of its Chief Product Officer (CPO), Srishti Gupta, to the Board of Directors of IAB Tech Lab. This strategic appointment aligns with IAS’s mission to promote trust and transparency within the digital advertising ecosystem.
Gupta will join other industry leaders on the Board to shape the strategic direction of Tech Lab’s five pillars of innovation, with a particular focus on supply chain diligence. Her leadership will be instrumental in developing standards, initiatives, and products that enhance transparency and safeguard advertiser investments.
“I look forward to serving alongside the Tech Lab’s esteemed Board of Directors to develop standards, initiatives, and products that enable a thriving and vibrant digital media and advertising industry,” said Srishti Gupta, CPO at IAS. “Together, we’re committed to developing new frameworks and championing their adoption to ensure advertisers can protect their investments through transparent and safe interactions across the supply chain while propelling brand equity and performance.”
Gupta joined IAS in September 2024, taking on the responsibility of leading the company’s product strategy, development, and go-to-market initiatives. She heads a global team of product and data science experts focused on delivering solutions that drive impactful business outcomes for advertisers. Under her leadership, IAS is developing innovative, customer-centric products that leverage advanced data insights to enhance ad performance and effectiveness.
“Srishti brings deep product expertise and a strong track record of collaboration, making her a valuable addition to the Board,” said Anthony Katsur, CEO of IAB Tech Lab. “As the industry navigates increasing complexity, it’s important that we work together to develop practical, effective solutions. We’re glad to have IAS’s perspective represented, and we look forward to Srishti’s contributions in shaping standards that support a more transparent and efficient digital ecosystem.”
Prior to her current role at IAS, Gupta served as Chief Product Officer at Rokt, an e-commerce technology company, and as Director of Ads Measurement at Amazon. Her wealth of experience in product leadership and data-driven strategies positions her to make a significant impact in her new role.
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