Gurgaon, India – November 11, 2025: Hybrid, the global programmatic advertising platform, recently announced the arrival of its founders, Dmitry Cheklov, Sergey Kovalev, and Vladimir Khudyakov in India this week. Hosted in the company’s Gurgaon office, their arrival highlighted the company’s commitment to strengthening its operations and industry partnerships in one of the world’s fastest-growing markets.
Focusing on the company’s achievements and learnings of the past few years, the aim of the visit was to mobilize the vision for Hybrid’s next chapter, which includes deepening investments in AI and strengthening India’s role as a key innovation hub. It was also a time of deep reflection on the company’s remarkable growth from a small, ambitious team to a global programmatic powerhouse that serves 200+ top-tier brands and agencies.
“India represents one of the most dynamic markets for programmatic advertising,” said Dmitry Cheklov, Global President & Founder, Hybrid. “It is especially exciting, not just for its scale, but for the speed of innovation and adaptability. Indian brands and agencies are adopting AI-driven, privacy-first solutions faster than many mature markets, and are a creative and technological force driving the next era of digital advertising,” he continued.
Hybrid’s in-house mobile programmatic platform Hybe and its CTV offering drew significant interest. With it, brands can now connect ads on Smart TV with mobile campaigns that can drive app downloads and boost user retention. “We are excited to see the full extent of the synergy between ads on Smart TV and mobile performance advertising that will seamlessly bridge the gap between awareness and action,” said Vladimir Khudyakov, Co-founder and CEO, Hybe.
Beyond business, the founders also had a chance to connect personally with the Indian team and to experience the rich culture, warmth, and creative energy.
Sergey Kovalev, Global COO, Hybrid added, “The hospitality we’ve experienced, and the openness of the Indian team have been truly inspiring. India’s spirit of innovation and community perfectly aligns with Hybrid’s culture.”
The founders’ visit marks a significant milestone in Hybrid India’s journey of growth and innovation, setting the stage for future collaborations and partnerships, and accelerated expansion of programmatic solutions.
“We are excited to keep transforming the programmatic advertising landscape in India. In the past, we’ve successfully aligned the interests of both brands and agencies by delivering outstanding campaign results with advanced tools that deliver scale and performance,” Shreyas Sathe, CEO, Hybrid INSEA commented.
