Hungry Howie’s, announces it has named Gravity Global as its new agency of record following a competitive review. Under a three-year agreement, Gravity will act as the lead agency for general market audiences. The remit encompasses strategy, creative, social, content development and media planning and buying and help with ongoing innovation of the brand’s marketing approach.
“We were looking for a full-service partner who could help Hungry Howie’s not only engage our loyal customers but also attract new audiences,” said Rob Elliot, EVP of Marketing at Hungry Howie’s. “Gravity has a proven track record of doing just that for national consumer brands. Together, we’ll bring our mission to life by delivering quality products and flavor across every touchpoint while driving meaningful growth for the business.”
The partnership will enhance the pizza franchise’s brand presence through integrated marketing efforts across digital, social, TV, radio, and print. Gravity will create the framework for this effort with a unified strategy that positions the brand for long-term growth, while also strengthening its presence across channels. The full-service agency will facilitate seamless collaboration between Hungry Howie’s, its franchisees, and other third-party marketing partners to ensure effective execution and results as well.
“We are excited to be working with Hungry Howie’s to propel their business to new heights. Hungry Howie’s is an iconic pioneer in the pizza industry, and they are perfectly poised to continue their growth,” said Scott Thaler, Chief Marketing Officer at Gravity Global. “By unifying Hungry Howie’s voice and targeting, we will deliver campaigns that resonate with its audience and increase sales. Together, we will reinforce its presence as a leader in the pizza industry.”
The first campaign is set to launch in Q3 2025. This win comes on the heels of Gravity Global’s recent launch of Gravity One, a new division designed to help brands stay relevant in a fast-moving world shaped by a new generation of decision-makers.
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