HOWL Digital, one of India’s rapidly expanding independent agencies, has been awarded the integrated marketing mandate for Greaves Electric Mobility, a leading player in the country’s electric vehicle and sustainable mobility landscape. This collaboration marks a meaningful advancement for both companies as the EV category experiences strong momentum nationwide.
As part of the mandate, HOWL Digital will oversee Greaves Electric Mobility’s full-spectrum marketing initiatives, including 360° strategy development aimed at driving sales, enhancing consumer engagement, increasing market share, and reinforcing the brand’s prominence within India’s evolving EV sector.
Sharing his thoughts on the partnership, Nabeel Merchant, Co-Founder & CEO, HOWL Digital, said, “It’s an incredible opportunity to partner with a brand that is shaping the future of EV mobility in India. The EV space is at a pivotal point, and we’re excited to bring our creativity, data-driven approach, and deep market understanding to accelerate Greaves’ journey.”
Echoing this vision, Vikas Singh, Managing Director, Greaves Electric Mobility, stated, “Our mission has always been to make sustainable and affordable EV solutions accessible to every Indian. As the market expands, digital marketing becomes a key driver of awareness and customer connection. With HOWL as our partner, we plan to strongly engage consumers and shape the narrative on India’s transition to electric vehicles.”
This collaboration strengthens HOWL Digital’s footprint in the mobility and automotive categories, reinforcing its commitment to delivering digital-first, results-driven marketing for brands contributing to India’s next phase of mobility transformation.
