Honasa Consumer has appointed Harleen Bhatti as its new Vice President – D2C. Prior to this, she held the same position at Wellbeing Nutrition.
Bhatti announced her new role via a LinkedIn post.
With over 15 years of experience in the direct-to-consumer space and management consulting, she brings a deep expertise across several domains — including growth strategy development, customer retention, performance marketing, P&L management, online customer experience optimization, brand building, and enhancing customer lifetime value to drive revenue growth.
Throughout her career, Bhatti has held key roles at leading organizations such as The Good Glamm Group, Lenskart, Cure.Fit, Capillary Technologies, KPMG India, and Evalueserve, among others.
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