HGS Interactive, the global digital marketing arm of intelligent experience company Hinduja Global Solutions (HGS), has won the digital and social media mandate for Tirex Chargers, a subsidiary of Gulf Oil Lubricants India Limited.
Tirex Chargers is a key player in India’s fast-evolving electric mobility ecosystem, with strong capabilities across AC and DC smart charging solutions and a growing nationwide charging infrastructure. Under the new engagement, HGS Interactive will oversee and strengthen Tirex Chargers’ end-to-end digital ecosystem. This includes a comprehensive website revamp, social media management, search engine optimisation, and integrated digital communication aimed at positioning the brand as a market leader in EV charging technology.
The partnership comes at a critical phase of growth for Tirex Chargers, as the company scales its technology offerings and infrastructure footprint to support India’s accelerating transition to electric mobility.
“As we rapidly improve our EV charging technology, the need for a strong, impactful digital presence is paramount. Choosing HGS Interactive was a clear choice due to their deep understanding of the digital landscape. We are confident this partnership will significantly enhance our brand visibility and drive the adoption of our fast-charging solutions,” said Arth Patel, CEO, Tirex Chargers.
“We are excited to partner with Tirex Chargers, a company fundamentally changing the landscape of EV charging in India, at this pivotal moment. Our comprehensive mandate is to elevate its entire digital presence through the crafting of a larger-than-life narrative, leveraging data-driven insights across all digital touchpoints. We are focused on driving impactful engagement to amplify Tirex’s massive role in powering a sustainable future for the entire e-mobility ecosystem,” said Sachin Karweer, Business Head, HGS Interactive.
Read more: Publicis Starcom Bags Flipkart Group’s ₹750-Crore Integrated Media Mandate
