Havas Red has announced the appointment of Emily Fadeyev as Group Practice Head for Automotive, overseeing the market-leading partnership with Toyota and Lexus, part of Toyota Motor Corporation Australia.
Based in Melbourne, Fadeyev’s appointment follows the retirement of industry icon Patrick Lyons, who shaped automotive communications in Australia for decades, including eight years with Havas Red.
With nearly 20 years of experience spanning strategic communications, corporate affairs, brand activations and sponsorships, Fadeyev is widely respected for building strong media relationships and delivering measurable outcomes.
“Emily’s appointment further strengthens our automotive practice,” said Steve Fontanot, Commercial Managing Director for Havas Red, Asia-Pacific. “Her leadership will drive communications for our long-standing partnership with Toyota and Lexus, two of the world’s most dynamic automotive brands.
“Emily is a highly respected voice in the industry with a track record in strategic communications. We’re thrilled to welcome her to Havas Red, which includes 30 of the most talented automotive specialists in the industry.
“I’d also like to take the opportunity to thank Patrick for his passion, professionalism and dedication to excellence, which have set the benchmark for automotive communications for an impressive four decades. His partnership and friendship have been invaluable, and we wish him a happy retirement in sunny Queensland with his wonderful wife, Fran.”
Fadeyev’s standout campaigns, from Renault F1’s return to Formula 1, to the award-winning Nissan Patrol Warrior by Premcar launch, have earned her deep respect across media and industry circles.
“I’m thrilled to join Havas Red at such a pivotal time,” said Fadeyev. “The opportunity to lead communications for two iconic brands, and build on the legacy of someone like Patrick, is both humbling and energising.”
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