Gurugram, December 7, 2024: Havas Play, Havas’ network dedicated to creating content and experiences at the intersection of music, sports, gaming, and fandom, is proud to announce the second edition of the Ganga Kinare Music Festival, hosted at the iconic Namo Ghat, Varanasi in partnership with Hero MotoCorp. This highly anticipated event will take place on Saturday, December 7, 2024.
This initiative by Havas PLAY is an extraordinary confluence of India’s cultural heritage and environmental stewardship. Aligned with the Namami Gange Programme, the event seeks to deepen public engagement in the mission for a cleaner and more sustainable Ganga. With Hero MotoCorp as the title sponsor, the festival promises to redefine the synergy of music, sustainability, and tradition. At the event, Hero MotoCorp will showcase its diverse range of products like the Mavrick 440, Karizma XMR, Xtreme 160R 4V, Xtreme 125R, Destini Prime and Super Splendor Xtec, to re-emphasize the blend of cutting-edge technology with sustainability. Additionally, Hero will play a pivotal role in the official felicitation of artists, recognizing their contributions to India’s rich musical legacy. This partnership aligns seamlessly with Hero MotoCorp’s vision of fostering cultural richness and promoting sustainable practices.
At the heart of this celebration lies the magic of Kailasa, the legendary band led by Padmashri awardee Kailash Kher, whose soul-stirring melodies will captivate audiences. Acclaimed singer Yashika Sikka will also take the stage, weaving tales through her evocative musical storytelling. From live performances to cultural expressions, the festival creates a unique dialogue bridging tradition and modernity, offering a truly immersive experience.
Beyond its artistic grandeur, the festival is a call to action, inspiring attendees to embrace their role as River Guardians. The evening will also feature the sacred Ganga Aarti, performed by local priests along the riverbanks, enveloping the atmosphere in spiritual reverence and underscoring the event’s deeper mission of conservation and cultural preservation.
Mohit Joshi, CEO, Havas Media Network India, said,
“Ganga Kinare is more than a festival – it is a powerful movement that unites art, culture, and sustainability. Through this platform, we aim to rekindle India’s enduring bond with the Ganga, celebrating its role in our cultural identity while inspiring meaningful change. From performances to purposeful conversations, every element of the festival is designed to turn spectators into advocates for river conservation. Together, we are creating not just memories but a legacy of reverence and responsibility that will flow through generations.”
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Ranjivjit Singh, Chief Business Officer, Hero MotoCorp said,
“Hero MotoCorp celebrates the spirit of Bharat – a land of diverse traditions, vibrant culture, and shared aspirations. Our journey has been intertwined with the lives of millions across India over the past four decades, and we continue to serve as a trusted partner in mobility as we uplift communities that we touch. We are committed to foster meaningful connections while championing progress and the boundless potential of Bharat,”
Padmashri Kailash Kher said,
“Returning to the Ganga Kinare Music Festival for its second edition fills my heart with joy and gratitude. This December, Kashi will resonate with the divine energy of music, devotion, and the sacred essence of Maa Ganga at Namo Ghat. Through our performance, we aim to honor the eternal heritage of Bharat and reaffirm our responsibility to preserve the sanctity of this holy river. This beautiful initiative by Havas Play reflects the spirit of tradition and conservation, and it is a blessing to be part of such a soulful cultural celebration.”
Mohd Najeeb Ahsan, Senior Communication Manager, National Mission for Clean Ganga, said,
“We are delighted to yet again partner with Havas PLAY for the Ganga Kinare Music Festival, which stands for cultural progression and environmental awareness. The Namami Gange Mission, launched in 2014, is India’s flagship initiative to rejuvenate the river Ganga, which holds immense cultural, economic, and ecological significance. Structured around five pillars—Nirmal Ganga, Aviral Ganga, Gyaan Ganga, Jan Ganga, and Arth Ganga—the mission adopts a holistic approach to restoring and preserving Ganga’s vitality. This integrated mission embodies a commitment to revive Ganga as a clean, free-flowing river, sustaining both the environment and the communities that rely on it. Namami Gange is not just an environmental program; it is a unifying vision, merging cultural heritage with modern sustainability practices.”
Also joining the event as sponsors are: Powered By – Vimal Elaichi; Special Partner – Tata Motors Intra Gold Pickups/ V-Guard Industries Ltd; Spice Partner – Catch Salts & Spices; Media Partner TV9 Bharatvarsh; Supported by Namami Gange and Kailasa Entertainment; Sustainability Partner – Bisleri; Radio Partner – Radio City; Cinema Partner – Acme Media Creations; Print Media Partner – Amar Ujala.
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