To commemorate Singapore’s 60th year of independence, Havas Play Singapore has introduced ‘SG60 Social Boost’, a purpose-driven initiative offering complimentary, expert-led social media audits to 60 local businesses. This strategic move aims to help brands navigate today’s rapidly evolving digital environment and convert social engagement into real business outcomes.
As brands struggle with diminishing organic reach, unpredictable algorithms, and rising content fatigue, SG60 Social Boost comes at a timely moment. Designed in collaboration with customer engagement platform Emplifi, the audit programme delivers in-depth analysis, reveals strategic blind spots, and offers actionable recommendations to unlock growth across digital platforms.
“In today’s turbulent economic climate, brands are under pressure to do more with less,” said Kenny Yap, CEO at Havas Play Singapore. “Social is no longer just a space for communication — it’s a driver of business performance. Many brands are active, but not effective. SG60 Social Boost is about helping them find clarity, alignment, and ultimately, results.”
Each audit evaluates platform health, content effectiveness, and brand alignment, culminating in a performance snapshot enriched with culturally relevant insights. Brands with at least one active social account can apply—at no cost or obligation.
Insights from Emplifi’s Social Media Benchmarks 2025 report underscore the urgency:
TikTok led with 21% monthly follower growth in 2024, while Instagram showed consistent 6% growth.
Despite doubled ad spend on Facebook Reels, Instagram Reels delivered better engagement at lower cost.
Collaborative content increased engagement up to 3.4x but remains underutilized.
User-generated content emerged as a trusted and often untapped media source, with 93% of profiles tagged quarterly in stories.
“Brands can no longer afford to treat social as a siloed channel,” said Pankaj Nayak, CEO of Havas Media Network Singapore and president for SEA at Havas Media. “Social must be integrated into the heart of strategy, creativity, and performance. The SG60 Social Boost reflects our wider commitment to building brands that are not only relevant today, but resilient tomorrow.”
In a noisy digital era, SG60 Social Boost presents a strategic opportunity for Singapore brands to reassess, realign, and revitalise their social strategies—anchored in data, relevance, and measurable outcomes.
Brand can sign up for their no-cost audits here: https://sg.havas.com/sg60-social-boost/
Read more: IPG Mediabrands Appoints Paras Mehta to Senior Vice President, India
