Manila, 10 November 2025 — Havas Ortega, one of the leading fully integrated communications agencies in the Philippines, has announced the promotion of Gian Angelo Dela Cruz to Creativity and Experience Lead and Strategy Director, underscoring the agency’s commitment to insight-led creativity and human-centered brand experiences.
In his expanded role, Dela Cruz will spearhead the integration of creativity and experience across Havas Ortega’s disciplines, fostering stronger collaboration between strategy, media, data, PR, and creative teams. His goal will be to drive meaningful, cohesive brand experiences that connect deeply with audiences.
He will continue to lead the Strategy & Insights Group, which defines the agency’s business, brand, and communications strategy through data-driven insights and cultural intelligence.
With over 14 years of experience in advertising and communications, Dela Cruz has led campaigns for top brands including Sun Life, Big E Corporation, Philippine Airlines, Reckitt, and SM Retail, while also co-leading regional campaigns across Southeast Asia. Since joining Havas Ortega in 2017, he has been instrumental in shaping the agency’s strategic direction and driving thought leadership on Prosumer mindsets around sustainability, health, and subcultures.
Among his standout achievements is the award-winning campaign “The Kita Initiative,” which exemplified his ability to combine cultural insight with creative storytelling.
“Gian’s promotion is a testament to his ability of bridging the power of insight, creativity, and experience, together,” said Jos Ortega, Chairman and CEO of Havas Ortega. “He has been at the forefront of our ongoing transformation—helping brands find deeper and more meaningful cultural relevance, while continuing to inspire more creative excellence across the Village.”
Commenting on his appointment, Gian Angelo Dela Cruz said:
“I’m grateful for the opportunity to help expand Havas Ortega’s vision of meaningful creativity across disciplines. In a world where data and culture evolve rapidly, our task is to unfailingly converge human truth and creative innovation—to design experiences that move people and drive real impact in their lives,”
The promotion reflects Havas Ortega’s ‘Meaningful Brands’ philosophy, which unites strategy, creativity, and data to deliver human-centered brand experiences across the Philippines and the wider region.
Beyond his role, Dela Cruz also serves as a Subject Matter Expert at Certified Digital Marketer (CDM) and has represented the agency in leadership and innovation programs across Asia-Pacific, including Havas APAC Emerge and Havas Lofts Flex Singapore.
This appointment follows the recent announcement of Raymond Dizon as General Manager, Head of Business Growth and Experience, reinforcing Havas Ortega’s integrated Village model built on creativity, collaboration, and data-led insight.
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