Havas has acquired a majority stake in Channel Bakers, an award-winning e-commerce media agency and leader in retail media innovation. This acquisition strengthens Havas Media Network’s global e-commerce offering, Havas Market, by enhancing its performance and retail media capabilities. The integration of Channel Bakers into Havas Market will drive growth for clients by combining paid performance, retail media, and content strategies.
Channel Bakers will continue to operate under its brand with Joshua Kreitzer remaining CEO, while Greg James, CEO of Havas Media Network North America, will oversee the expanded offering. Founded in 2015 in Los Angeles, Channel Bakers now has a global team across four continents, with a strong presence in Asia Pacific and Europe. The company’s expertise in helping brands reach the right audience at the right time has earned it a reputation for driving sales and delivering value. As an Amazon Ads Advanced Partner, Channel Bakers helps clients scale their e-commerce strategies and expand their retail presence, leveraging its partnerships with Walmart and other retailers across sectors such as consumer electronics, apparel, and packaged goods.
Yannick Bolloré, CEO, Havas said,Â
“It is my pleasure to welcome Josh and the amazingly talented team at Channel Bakers to the Havas family. This majority stake acquisition signals our unwavering commitment to helping clients seize the immense potential of commerce transformation. The team at Channel Bakers brings unmatched expertise in retail media and e‑commerce, enabling us to provide innovative strategies that help brands surpass their competition, grow audiences, and drive sustainable growth. Together, we are creating new possibilities for our clients to thrive in the everchanging commerce landscape.”
Joshua Kreitzer, Founder & CEO, Channel Bakers said,
“At this time of tremendous innovation at Channel Bakers, we are thrilled to take it to the next level by joining the Havas family. This partnership unlocks significant potential for our clients by combining our retail media expertise with Havas’s power and legacy. Together, we can accelerate client success, empowering brands to achieve their business goals and grow in ways previously unimaginable.”
Greg James, CEO North America, Havas Media Network said,
“Channel Bakers is a powerful addition to our Havas team. Josh and his team have built something exceptional, and their expertise positions us to deliver unique advantages for our clients. This partnership not only transforms and reinforces our Havas media mix offerings but also allows us to scale our e‑commerce capabilities and Havas Market practice exponentially. This acquisition ensures our clients, established or emerging, have access to the most advanced, connected retail media solutions in the market.”
