Gunjan Srivastava has assumed the role of Chief Executive Officer and Managing Director at Mirc Electronics, the company that owns the iconic brOnida and.
His appointment comes after nearly 12 years with BSH Home Appliances, where he most recently served as CEO of BSH UK & Ireland. Over the years, he also led BSH India as CEO.
Announcing the move on LinkedIn, Srivastava wrote, “After almost 12 years at BSH Home Appliances, starting as the CEO of BSH India and finishing as CEO of BSH UK & Ireland, its time for me to move on to another very exciting turnaround entrepreneurial journey in transforming Mirc Electronics in India.”
He further added, “I am confident that along with the team and the shareholders and new investors who are strongly backing the team, we will be able to transform the company to its earlier glorious heights and create value for all stakeholders.”
Before his UK assignment, Srivastava served as Managing Director and CEO of Bosch and Siemens Home Appliances Manufacturing in India. His career spans leadership roles across prominent organisations including Sennheiser, Apollo Health, Philips, Gillette, and Wipro.
With his experience in business transformation and brand leadership, Srivastava is set to lead Mirc Electronics through a new phase of growth and revitalisation in the Indian market.
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