Grasim Industries has announced the appointment of Sachin Sahay as Chief Executive Officer of Birla Opus Paints, effective February 16, 2026. The leadership move signals Grasim’s focus on strengthening the growth and scale-up of its paints business.
Sahay joins Birla Opus Paints from ITC, where he most recently served as Executive Vice President – Sales. With over three decades of experience, he brings deep expertise in sales, marketing, and large-scale business transformation across multiple geographies in India.
During his tenure at ITC, Sahay played a key role in the company’s FMCG evolution, contributing significantly to the creation and expansion of its FMCG channel from inception to a nationwide presence. His experience includes launching and scaling multiple brands, building robust distribution networks across urban and rural markets, and leading complex organisational transformations.
He has also been instrumental in deploying field force automation and optimising stockist operations across ITC’s diversified portfolio, spanning cigarettes, foods, and FMCG, helping improve capital efficiency and partner engagement.
At Birla Opus Paints, Sahay is expected to leverage his extensive leadership experience to accelerate brand growth, strengthen distribution, and support Grasim’s ambitions in the competitive paints segment.
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