Gozoop Creative Digital, the creative arm of Gozoop Group, has unveiled its latest campaign for Simply Fresh, a cooking oil brand from BN Group. This marks the agency’s second collaboration with BN Group, following its successful campaign for Nutrica.
Previously, Gozoop Creative Digital launched the “Jaisa Ghar Waisa Cooking Oil” campaign for Nutrica. With the Simply Fresh mandate, the agency has further strengthened its partnership with BN Group. The new campaign, #RakhoIraadeFresh, aims to position Simply Fresh as a category disruptor, aligning with BN Group’s philosophy of Building Nation. The campaign highlights everyday heroes who contribute to nation-building in meaningful ways.
Gozoop Creative Digital has played a pivotal role in BN Group’s branding journey, having refreshed its brand identity last year. Expanding on this collaboration, the agency crafted a 360-degree strategy for Simply Fresh to amplify its mission of driving positive change through Fresh Iraade. The #RakhoIraadeFresh campaign encourages individuals to share inspiring stories of changemakers, fostering a sense of purpose and community engagement.
As part of its comprehensive approach, Gozoop Creative Digital is managing Simply Fresh’s digital marketing, social media presence, TV commercials, print advertisements, influencer collaborations, in-store activations, and OTT advertising. The campaign is designed to strengthen the brand’s identity and establish a deeper connection with its audience.
Kiran Giradkar, CMO, BN Group, stated,
“Rakho Iraade Fresh’ campaign has been a result of Gozoop’s passion for authentic storytelling and deeper understanding of our vision. We hope this campaign will create a strong emotional connection with our audience and drive meaningful conversations. We are excited to introduce a few more IPs to amplify Simply Fresh’s mission of inspiring societal change.”
Amyn Ghadiali, country head – India, Gozoop Creative Digital said,
“At Gozoop Creative Digital, we believe that communication must drive business impact. Our philosophy to Break the Box ensures we create work that matters. Working on Simply Fresh campaign has been a fulfilling journey, anchored in a shared vision to grow the brand through meaningful communication, showcasing our commitment to crafting brand stories that inspire while delivering tangible results. We look forward to help Simply Fresh unlock new avenues of growth and success.”
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