Gozoop Creative has been appointed as the digital and creative partner for CookieMan India, the Australian-born cookie brand. The partnership will see the integrated marketing agency handle digital strategy, creative development, social media management and brand storytelling, with the objective of deepening CookieMan’s engagement and visibility across India.
The collaboration marks a strategic move to build a stronger digital presence for CookieMan India while amplifying its playful and feel-good brand identity. As part of the mandate, Gozoop Creative will focus on crafting engaging narratives and campaigns that resonate with Indian audiences, especially during key festive moments.
Commenting on the collaboration, Sanjay Mishra, Chairman, CookieMan India, said, “We were looking for a partner who could truly understand CookieMan’s playful, feel-good personality and translate it into meaningful digital storytelling. Gozoop Creative’s strategic clarity and creative approach aligned perfectly with our vision. ‘CookieMan Got Me Grooving’ captures the essence of our brand freshly baked, joyful, and made for sharing and we’re excited to build on this partnership in the months ahead.”
Speaking on the partnership, Amyn Ghadiali, Country Head, Gozoop Creative, said, “At Gozoop Creative, we believe the strongest brand stories move people in the real world. CookieMan is known for its irresistible aroma, and this holiday campaign brings that sensory magic to life through music and mood. Designed to capture the feel-good vibe of the festive season, the song invites people to groove, indulge, and feel the joy that comes with eating something truly delicious, turning emotion and aroma into genuine store pull.”
Through this association, Gozoop Creative aims to support CookieMan India in strengthening its festive presence while developing a distinctive and engaging digital-first brand narrative.
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