Google has released India’s Year in Search 2025, highlighting a year of major shifts in how people search, learn, shop, and explore information. Driven by new AI capabilities, 2025 became a remarkable year for long-form queries, multimodal search, and creative exploration powered by Gemini models.
This week, Google strengthened Search in India with three significant updates: Gemini 3 in AI Mode, Nano Banana Pro (Gemini 3 Pro Image) for powerful image generation, and Virtual Apparel Try-On, bringing AI-enabled shopping to millions of users.
Google says the goal is simple: to make Search more intuitive and effortless—enabling people to “ask anything, any way.” And India embraced this freedom more than ever before.
2025 saw India balancing innovation with tradition. AI tools like Google Gemini emerged as everyday companions, trending at #2 overall, while cultural topics—from the Maha Kumbh to regional cinema—drove nationwide conversations.
Sports remained a dominant theme, led by the IPL as the #1 search, and a historic rise in Women’s Cricket, with players like Jemimah Rodrigues topping trending lists. New faces like Vaibhav Suryavanshi captured national attention, while entertainment phenomena like Saiyaara and collectibles like Labubu sparked viral curiosity.
Practical searches surged too, with people relying on Google for quick help through queries like “Earthquake near me”, “Air Quality near me”, and event-related information.
The A–Z list showcased the country’s diverse interests—from global issues and AI advances to local festivals, regional food, emerging artists, and viral memes.
(Rephrased but retaining all original facts and order)
A – Aneet Padda & Ahaan Panday: Breakout stars from Saiyaara, the year’s #1 movie and #1 hummed song.
B – Bryan Johnson on Nikhil Kamath’s podcast: The #1 podcast search, sparking air-quality conversations.
C – Ceasefire: The top meaning query of the year.
D – Dharmendra: A nation mourned the icon, placing him among the top news searches.
E – Earthquake near me: The #1 “Near Me” query, reinforcing Search as a real-time utility.
F – Final Destination & Floodlighting: Nostalgia and new dating trends shaped searches.
G – Google Gemini: AI became part of daily life, with India exploring Gemini along with other tools.
H – Haldi Trend: Natural wellness continued to thrive online.
I – IPL: India’s #1 overall trending search and the year’s top sports event.
J – Jemimah Rodrigues: A standout year for women athletes.
K – Kantara: Regional cinema continued to dominate entertainment trends.
L – Labubu: The collectible craze that took India by surprise.
M – Maha Kumbh: The biggest cultural moment and top news event of 2025.
N – Nano Banana Trends: AI image prompts became mainstream.
O – Operation Sindoor: A major national event that united the country in solidarity.
P/Q – Phu Quoc: The rising destination that topped travel curiosity.
R – Ranveer Allahabadia: High interest in creators and celebrity updates.
S – Squid Game & Sunita Williams: Global entertainment and space exploration captured interest.
T/U – Thekua & Ukadiche Modak: Regional food trends led recipe searches.
V – Vaibhav Suryavanshi: The year’s top trending personality.
W – Women’s World Cup & Waqf Bill: A big year for women’s cricket and civic awareness.
X – X’s Grok: New AI tools drew strong interest.
Y – Yorkshire Pudding: Global flavours found their way into Indian kitchens.
Z – Zubeen Garg: Fans honored the beloved artist online.
# – The 67 Meme: Internet humor shaped shared moments of laughter.
Visual search surged by 70% globally, with India leading Google Lens usage worldwide. As people adopted AI search features more widely, Google expanded its capabilities across India—making the country one of the first markets to receive many of its frontier AI Search innovations.
India is the first market outside the US to access AI Mode powered by Gemini 3.
The model brings advanced reasoning, multimodal understanding, and new generative interfaces, available in eight Indian languages.
A next-generation image model that helps people design, visualize, and create everything from prototypes to infographics.
Users can now try on clothes from billions of listings using just a photo—powered by an AI model trained to understand fabric movement and body shape.
Google’s AI tools brought new ways to interact with information:
Lens in AI Mode for deeper visual understanding
AI Mode in Circle to Search for instant follow-ups
Search Live for conversational, real-time guidance
Flight Deals for natural-language travel planning
Google also used its own AI tools to reimagine the Year in Search experience:
Nano Banana Pro visuals
NotebookLM-powered summaries
Audio overviews
AI-generated video explainers
The company says the aim is to show how AI can turn any topic into multiple, easy-to-explore formats—helping people understand information in whichever medium fits them best.
Read more: Project Worldwide Announces Launch Of India/South Asia “Project Hub” In Bangalore
