GoKwik has named Atul Bansal as its new Vice President – Head of Marketing, strengthening its leadership team as the commerce-enablement platform prepares for accelerated expansion. In this role, Bansal will oversee marketing strategy, brand development, product marketing, and go-to-market initiatives aligned with the company’s broader growth plans.
He will also be responsible for advancing customer-acquisition efforts and integrating data-driven decision models across teams to support scalable marketing performance.
Commenting on the appointment, Chirag Taneja, Co-founder and CEO of GoKwik, said: “Atul brings an exceptional depth of experience in building and scaling complex B2B ecosystems from his time at Amazon. As GoKwik focuses on evolving into a globally respected, product-first commerce enabler, his leadership in strategic marketing, go-to-market planning, and driving growth through data-backed decisions will be invaluable. We are excited to welcome him to the leadership team.”
Bansal joins GoKwik following nearly seven years at Amazon, where he held multiple senior leadership roles. As Head of Brand, Marketing & Partnerships for Amazon Global Selling India, he led B2B marketing and seller acquisition. Previously, he spearheaded offline merchants & marketing for Amazon Pay and established frameworks that fuelled merchandise sales growth during his tenure leading Ad Solutions and regional operations.
Before Amazon, Bansal spent seven years at Airtel in several marketing and business positions. He holds an MBA in International Business from IIFT, New Delhi.
Sharing his enthusiasm for the new role, Atul Bansal said: “Joining GoKwik, a company at the forefront of AI-powered commerce enablement, is an exciting opportunity. GoKwik’s mission to solve core e-commerce challenges with an India-first, yet globally scalable technology stack, deeply resonates with my experience. I look forward to leading the marketing charter to strengthen our brand narrative and significantly contribute to GoKwik’s accelerated growth trajectory.”
Read more: Sakshi Kohli Mehta Joins WPP Media As Senior Business Director – Experiential Marketing
