GODIVA, the iconic chocolatier with nearly a century of heritage and part of the Pladis portfolio in the Middle East, has appointed Brazen MENA as its official communications partner across the United Arab Emirates (UAE) and Kingdom of Saudi Arabia (KSA).
As part of this partnership, Brazen MENA will lead PR, media, and influencer campaigns for GODIVA’s retail and café portfolio, crafting culturally relevant moments and celebrating the brand’s legacy of chocolate artistry. The agency aims to engage a new generation of chocolate lovers while amplifying GODIVA’s premium offerings across the region.
Founded in Brussels in 1926, GODIVA is globally recognized for its handcrafted chocolates, elegant gifting, and premium café experiences, turning everyday moments into indulgent experiences.
“Brazen MENA stood out for their creative flair, cultural insight and fresh approach. We’re looking forward to seeing results come to life as we continue to grow GODIVA’s footprint across the region. There’s a lot on the horizon for GODIVA in the region and we look forward to sharing some truly exciting news over the coming months.”
“GODIVA is so much more than chocolate – it’s a legacy brand with timeless appeal. As an agency committed to keeping brands ahead of the curve, we’re proud to help shape GODIVA’s story in the UAE and KSA. This is exactly what our B Ahead, B Brazen platform is all about – sharp storytelling, cultural relevance and impact that lasts.”
With offices in Dubai and Riyadh, Brazen MENA will focus on delivering visibility, reputation, and impact, reinforcing GODIVA’s position as the region’s premium chocolatier while driving engagement across retail, cafés, and digital platforms.
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