Goafest 2024 | Pulkit Trivedi Shares How Snapchat became the preferred platform for young India

Thereafter, in a keynote address, Pulkit Trivedi, Managing Director of Snap Inc. India, revealed how Snapchat emerged as the preferred platform for young India. Trivedi highlighted the platform’s unique features and engaging content, illustrating its resonance with the youthful demographic and its pivotal role in shaping digital culture. Pulkit revealed Snapchat’s approach to building a safe and creative space for its predominantly GenZ user base. With 75% of its users hailing from this demographic, the app prioritized authenticity and fun, reflecting the generation’s carefree attitude towards online sharing. As the saying goes, “GenZ don’t feel the pressure of being judged.”

Looking to the future, Snapchat will be investing in advanced engagement tools and will also look to the camera’s potential for advertisers while maintaining its commitment to user privacy and security. By deleting content by default and omitting likes and comments, the platform empoweres users and safeguards their experiences. As the company declared through Pulkit, “We try giving power to our users.” By doing so, Snapchat cemented its position as a leader in the social media landscape, prioritizing creativity, authenticity, and user well-being.