This masterclasss reveals that Spotify is more than just an audio platform. She highlights its highly engaging and immersive environment, making it ideal for brand advertising. Spotify nurtures artists, embraces cultural trends in real-time, and boasts over 5x ad recall compared to other platforms. Over 76% of users agree that Spotify’s personalized ads enhance user connection.
Shraddha emphasises the importance of compelling storytelling, especially given the short attention spans of audiences. Innovative formats like 3D Audio and ASMR Audio are used to create immersive ads. Additionally, Spotify features video ads and six-second video loops for songs, positioning itself as an audio-plus-video platform.
According to Shetty, context is king. Spotify tailors music, ads, and content based on Mood, Moment, and Mindset, with studies showing over 75% ad recall among users. She concludes by stressing the future of Spotify as a blend of sound and sight, encouraging brands to focus on imagination, human-like communication, and contextual relevance.
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