October 10th, 2024 – Gits Food is all set to celebrate World Gulab Jamun Day, an IP that gathered steam over the past few years after it was coined by Gits Food itself.
World Gulab Jamun Day began on 10/10/2020 when Gits dedicated this day to honor the iconic dessert, with the zeros in the date symbolizing the round, sweet perfection of gulab jamuns. Since then, October 10th has become synonymous with the celebration of this beloved treat, as Gits leads the charge in making World Gulab Jamun Day a yearly tradition cherished by dessert lovers.
This year, Gits takes a humourous and imaginative approach to celebrate the iconic dessert, Gulab Jamun with a whimsical Digital Video Campaign (DVC) featuring internet’s beloved Gulab Jamun Uncle, an endearing character played by actor Naresh Gosain, who just can’t resist his favourite dessert—gulab jamuns.
With his natural charm and impeccable comedic timing, Gulab Jamun Uncle is the perfect choice to bring Gits’ World Gulab Jamun Day campaign to life. His love for the dessert shines through in the DVC, making him the ideal fit to lead this sweet celebration.
In this lighthearted and quirky DVC, Gulab Jamun Uncle’s world transforms into a Gulab Jamun wonderland, with everything around him magically turning into gulab jamuns!
The ad culminates with him checking the calendar and realising about World Gulab Jamun Day, after which he calmly returns to enjoy a real Gits Gulab Jamun, showcasing its irresistible charm.
Creative Agency, Togglehead, along with its production division, Togglehead Studios have brought their expertise to the table, capturing the joy and indulgence of this beloved dessert in a fun and engaging way for Gits Food.
Aatef Bham, Co-Founder and Director of Digital at Togglehead, commented on the campaign:
“We wanted to create something memorable and playful for World Gulab Jamun Day that not only showcases the product but also captures the joy and obsession people have with Gulab Jamuns. This film reflects the fun and indulgence that comes with celebrating this beloved dessert, while also reminding viewers that with Gits, enjoying Gulab Jamuns is a special experience in itself.”
Sahil Gilani-Director:Sales & Marketing-Gits Food said,
“World Gulab Jamun Day is truly my favourite day of the year at Gits. This year we chose a special Gulab Jamun Uncle to join in the celebration. In this campaign we are also launching our new MiNi Gulab Jamun chotta tin which is priced at just ₹65 for 8 pieces! It’s the perfect way to indulge on World Gulab Jamun Day with this literally pocket friendly pack”
Campaign film link –
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