August, 2025: The Indian media and marketing sectors are currently facing seismic shifts unlike anything they have seen before. Artificial intelligence, quick commerce, & rapidly changing consumer behaviours have converged to create a BIG BANG of disruption, transforming traditional models and reshaping the entire ecosystem. Though this is paving the way for innovative business models and unprecedented growth opportunities, it is also creating new challenges & hurdles for industry stakeholders.
Enter MatheMedia, a first-of-its-kind podcast series that will shed light on these complexities & bring clarity amidst the chaos. It will be a long-format interactive series, where over 25 leading media & marketing luminaries from leading Advertising Agencies, Digital Platforms, Brands, Tech Firms & Media Publishing from India will come together to untangle the complex & fast-evolving media landscape. It will offer viewers a hybrid experience, which will be part CMO briefing & part masterclass. These industry experts will discuss real-world insights & forward-looking strategies suited to India’s unique market challenges, hence unveiling the new rules for media in marketing
MatheMedia’s core mission is to be both practical & visionary. It will decode these new rules through research, dialogue & shared expertise. It will empower leaders to not just adapt but actively shape the future. In each episode, viewers can expect candid debate on the role of AI and tech innovations in media and marketing & how brands and agencies can work together. It will also strive to create unified, privacy-compliant measurement systems. In short, it will give a framework on how to be ready for this disruptive era.
The main objective of this series is to provide a new perspective on the media & communications sector for the mobile-first audience. These professionals from the various verticals of the industry would be discussing the landscape, challenges & upcoming opportunities in the media space. It’s about rewriting the rules of media measurement & channel planning for a market that is hyper-connected, fragmented & is evolving faster than ever. Together, the podcast will explore the new dynamics of discovery, engagement, and commerce as digital & traditional worlds collide. It is collectively aimed at choosing the future that the industry wants with facts, figures & projections
The first episode is titled as “ The New Media Code”. It will focus on The Media Shift, New Customer Journeys & All New Rules. Along with the host Shripad Kulkarni, It will feature L.V.Krishnan, CEO, TAM Media Research, Puneet Avasthi, Director, Kantar & Ajay Gupte , President – Client Solutions (South Asia), WPP Media
“We live in a world of channel chaos—with more platforms and fragmented audiences than ever before,” says Shripad Kulkarni, the founder of MatheMedia . “Gone are the days when we could think & work linear & measure with a linear mindset. Today’s marketer faces multiple challenges. With more category entry points, brand assets & personalized messaging, brand strategy is being redefined. Brand custodians face growing pressure from a crowded network of channels and partners. It’s time for new rules in strategy, media, measurement, and collaborations.”
Kulkarni emphasises that the stakes are high for all of us. “The choices we make now will determine the next era of effective marketing. MatheMedia aims to be that compass and collaboration engine for this journey.”
The first inaugural season of this podcast series will feature 12 episodes, releasing every Monday, starting from 1st September 2025. It will be streamed on all major podcast platforms like You Tube, LinkedIn, Instagram & Spotify…Stay tuned, subscribe & become part of the conversation shaping India’s media & marketing future….
| Name | Designation | Company |
| Ajay Gupte | President- Client Solutions (South Asia) | WPP Media |
| Akshay Gurnani | Co-Founder & Former CEO | Schbang |
| Alpana Mandal | Founder | Spacebar |
| Deepali Naair | Global Head – Brand and Corpcomm | Biocon Biologics |
| Gautam Surath | COO | Performics India |
| Haresh Nayak | Founder & CEO | Connect Network Inc. |
| K. Ramakrishnan | Managing Director – South Asia, Worldpanel Division | Kantar |
| Kartik Sharma | Group CEO | Omnicom Media Group |
| L. V. Krishnan | CEO | TAM Media Research |
| Laxmi Shetty | Head – Advertisement Revenue, Broadcast & Digital | Zee Entertainment Enterprises Limited |
| Nikesh Ghosh | Founder | Offbeat Origins |
| Pawan Sarda | Chief Growth Officer | The House of Abhinandan Lodha |
| Priya Choudhary | Director,Business Solutions | Google India |
| Puneet Avasthi | Director | Kantar |
| Rajiv Dubey | Vice President,Head of Media & Experiential Marketing | Dabur India Limited |
| Sahil Shah | CEO | Dentsu Creative Isobar |
| Satya Raghavan | Director, Marketing Partners | |
| Vinod Thadani | Chief Growth Officer & CEO | Dentsu Media Group / iProspect |
| Vivek Malhotra | Group CMO & COO Strategy | India Today Group |
………and the list keeps growing
Shripad Kulkarni has more than 30 years of experience in Media & Marcom. He has served as the CEO of Vizeum, a Dentsu Media company. He was also instrumental in starting Percept Media from scratch. He has worked across categories in various life stages. From legacy brands like Fevicol, Asian Paints, HUL, and BMW to launching challenger brands like Fortune Foods, Yes Bank, and digital-first brands like Airbnb and ShopClues. Capressi, He is also an independent Marcom and media advisor & runs a very ambitious startup in the women’s health sector, ‘readytobemom’. He is well-connected with the industry, having served on many industry bodies and consulted for associations of legacy media. He frequently gives guest lectures at premier institutes.
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