Genefied, a leading IT services and consulting company, has announced the appointment of Bhavana Khera as its new Chief Marketing Officer (CMO). With over 15 years of extensive experience in strategic marketing, B2B brand development, and growth leadership across SaaS, telecom, and media sectors, Bhavana joins Genefied at a pivotal time of rapid expansion.
In her new role, Bhavana will lead Genefied.ai’s global marketing initiatives, focusing on brand positioning, product marketing, digital strategy, communications, and demand generation. Her core mandate will be to strengthen Genefied’s leadership in the enterprise loyalty space, craft compelling B2B marketing narratives, and drive customer acquisition across international markets.
“Bhavana’s deep expertise in marketing strategy and her sharp understanding of the tech landscape will play a crucial role in our next phase of growth. As we expand into new markets and continue building platforms like RESCCON and products in Artificial Intelligence, we need bold and strategic marketing leadership. Bhavana’s clarity of vision and experience in scaling brand functions from the ground up make her a strong fit for what lies ahead,” said Ayush Jhawar, Founder & CEO of Genefied.
Prior to joining Genefied, Bhavana held senior marketing leadership roles at renowned technology and enterprise brands. She has led award-winning campaigns, executed brand transformations, and scaled global marketing operations by aligning closely with product, sales, and customer experience teams. Known for her data-led creativity and user-centric storytelling, Bhavana’s work has consistently delivered long-term brand impact.
“Joining Genefied.ai at this exciting phase of growth is both inspiring and energizing. The brand’s vision to redefine loyalty and scalability through innovation strongly resonates with me. I look forward to driving a bold, customer-centric marketing approach that not only elevates the brand but also builds lasting impact in the ecosystems we serve,” said Bhavana Khera, Chief Marketing Officer, Genefied.
Bhavana’s appointment is part of Genefied’s broader global expansion strategy. In the near term, she will focus on refining brand identity and launching high-impact marketing campaigns around Genefied’s flagship offerings. Long term, she will lead efforts to enhance brand equity, drive innovation in marketing execution, and capture new customer segments worldwide.
Genefied recently garnered industry attention for successfully hosting RESCCON 2025—its flagship Retention & Scalability Conference. The event marked the launch of Genefied’s cutting-edge AI Business Co-Pilot, designed to streamline enterprise workflows using adaptive cognitive intelligence. The conference attracted over 250 industry leaders, 100+ consumer brands, and major corporations including Emami, Nestlé, Lux Industries, Parle Biscuits, and Tata Cliq—solidifying Genefied’s role in reshaping the future of customer retention and enterprise scalability.
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