The Food Safety and Standards Authority of India (FSSAI), under the Ministry of Health and Family Welfare, has issued a tender to onboard leading PR and social media agencies for a three-year mandate valued at ₹35 crore.
The tender aims to engage agencies with proven expertise, requiring a minimum average annual turnover of ₹50 crore over the last three years and at least five years of relevant experience. Notably, MSME and startup exemptions on turnover or experience will not be applicable.
The scope of work for the PR agency includes comprehensive media strategy, media relations, media monitoring, corporate communication, event management, and press outreach. The social media agency will handle end-to-end digital deliverables, including content creation, campaign management, content moderation, analytics, helpdesk support, and capacity-building for internal FSSAI teams.
Selected agencies will manage FSSAI’s presence across Facebook, Instagram, Twitter, YouTube, and WhatsApp, producing up to 45,000 photographs and 1,500 short videos over the contract period.
Key dates include a pre-bid meeting on 25 August 2025 at FSSAI’s headquarters in New Delhi, with bid submission and technical evaluation scheduled for 3 September 2025. The evaluation process will follow the Quality and Cost Based Selection (QCBS) model, with a 70:30 weightage between technical and financial scores. The presentation round will be conducted at FSSAI’s FDA Bhawan office.
Agencies are required to submit an Earnest Money Deposit (EMD) of ₹10 lakh, along with a performance bank guarantee of 5% of the contract value.
This initiative reflects FSSAI’s commitment to strengthening its public communication and digital engagement strategies, ensuring timely, accurate, and impactful outreach to the public.
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