National, August 28th, 2025: Lufthansa German Airlines, in partnership with WPP Media, has launched the latest edition of its signature experience-first campaign — Lufthansa Insider — featuring celebrated Indian actress Sreeleela. This collaboration blends the airline’s premium travel ethos with the charm and authenticity of one of India’s rising stars, creating a fresh, culturally resonant narrative designed to inspire modern travelers.
Spearheaded by Mindshare India, in collaboration with its UK teams, the campaign positions Lufthansa as more than just an airline — it’s a travel-lifestyle companion that connects people, cultures, and unforgettable experiences. Showcasing London’s rich culture and vibrant lifestyle, the Insider Guide 2.0 spotlights Lufthansa’s exceptional service, cultural connectivity, and aspirational travel experiences.
Today’s premium Indian travelers seek immersive, authentic journeys that blend luxury with cultural discovery. Bringing this vision to life, Sreeleela was hosted by leading UK creator Anastasia for an exclusive exploration of London’s cultural, lifestyle, and culinary hotspots. Through Anastasia’s insider perspective, the duo uncovered a side of the city rarely seen by typical tourists. Sreeleela’s warmth, charisma, and authenticity perfectly embody Lufthansa’s vision of inspiring journeys.
Sng Ju Stephanie, Head of Marketing, South Asia, Southeast Asia & Pacific of Lufthansa Group, stated,
“We’re excited to introduce Lufthansa Insider 2.0, our latest experience-led campaign developed in collaboration with Mindshare India and beautifully brought to life by the talented and charismatic Sreeleela. This campaign reflects Lufthansa’s essence as a true travel-lifestyle brand—one that celebrates meaningful connections, sparks curiosity, and delivers world-class experiences. By merging innovative storytelling with authentic influencer engagement, we’re redefining what global brand collaborations can look like and inviting travelers to rediscover the joy of flying with Lufthansa.”
Amin Lakhani, President, Client Solutions, WPP Media South Asia said,
“For the latest edition of our Insider 2.0 series, our teams at WPP Media India and UK came together with one clear goal – delivering an extraordinary campaign for Lufthansa. From mapping the consumer journey to capturing cultural nuances, every step was designed to reflect Lufthansa’s premium travel experience. This collaboration has brought travel, culture, and creator storytelling into perfect harmony, raising the bar for what a cross-border collaboration can achieve for the brand.”
This initiative reflects Lufthansa’s commitment to elevating travel through innovative storytelling and meaningful influencer partnerships, setting a new benchmark for cross-border travel experiences.
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