In a move set to accelerate connected TV (CTV) and premium digital video advertising in the region, global ad tech platform FreeWheel has announced a strategic partnership with Innity, a leading digital media company. This collaboration aims to simplify access to premium video audiences across Southeast Asia and Hong Kong, combining FreeWheel’s robust technology with Innity’s deep market presence.
The alliance enables brands to tap into curated, high-quality video inventory across markets including Singapore, Malaysia, Vietnam, Thailand, Indonesia, the Philippines, and Hong Kong, empowering advertisers with expanded reach and enhanced targeting capabilities.
FreeWheel’s advanced streaming hub offers a unified solution for advertisers seeking efficiency and scale, delivering seamless connections between global buyers and regional sellers. This integration is designed to support marketers in industries such as automotive, finance, FMCG, and lifestyle, with a focus on measurable results and improved campaign performance.
Alvin Tan, Commercial Director, APAC at FreeWheel, emphasized the strategic value of the partnership, stating:“This strategic partnership with Innity aligns with our global vision to deliver simplified and unified advertising experiences for advertisers and addresses some of the industry’s key needs: removing unnecessary friction in media buying, improving addressability, and driving greater return for marketers.”
Adding further context, Fabian Looa, COO and Co-founder at Innity, shared:“This collaboration comes at a crucial time as advertisers seek to capitalise on the rapid growth of CTV and streaming in the region, through the right balance of quality inventory and campaign efficiency. We’re excited to partner with FreeWheel to offer brands a smarter, more scalable way to connect with audiences. This partnership also aligns with our broader vision to expand our video and CTV offerings and help our partners thrive in a streaming-first future.”
With digital consumption habits evolving rapidly, the partnership comes at a pivotal moment—enabling advertisers to make smarter media investments while maintaining quality and efficiency in a fast-changing landscape.
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