13 October, 2025: Once upon a time, before hashtags, hooks, and hard sells, great advertising was just words. A story that could hold your attention for a full page, powered not by celebrity faces or clickbait lines, but by pure, unadulterated copy.
This Diwali, Flipkart brought that magic back, with “A Man Once Bought A Single Sock”, a full-page print ad in Hindustan Times & Times Of India, that reads like a modern-day short story.
At first glance, it feels almost nostalgic, a love letter to the golden age of advertising. But read closer, and it unfolds like a mini screenplay: Arjun misplaces a sock, goes online to replace it, and ends up rediscovering joy, hope, and a brand-new home through Flipkart’s Big Bang Diwali Sale.
Because what starts with a missing sock turns into a metaphor for new beginnings, the very spirit of the campaign.
The story celebrates the small, accidental moments that trigger big change. A sale that isn’t about discounts, but about discovery. A reminder that every item we buy comes with a plot twist, a spark of possibility.
In a world of 6-second ads and short attention spans, this long copy piece feels like rebellion – quiet, confident, and utterly human. A piece that makes you stop scrolling and start reading again.
Pratik Shetty, VP – Marketing & Growth, Flipkart, said: “Weekends are the right time to just sit back, enjoy a good read and shop for your favourite products.”
