Famous Innovations has secured the social media mandate for the World Pickleball League (WPBL), India’s pioneering franchise-based professional pickleball league.
With pickleball rapidly gaining popularity among younger Indian audiences, WPBL is set to establish itself at the crossroads of competitive sport, vibrant community culture, and entertainment.
As part of the mandate, Famous Innovations will craft the league’s digital identity and brand voice, adopting a bold, youthful, and irreverent tone. The agency’s responsibilities will span the full spectrum of content strategy—ranging from real-time storytelling and social-first video formats to trend-driven engagement, influencer collaborations, and daily management of WPBL’s digital platforms.
“We’ve always believed that building a modern sports league isn’t just about the game on the court – it’s also about the stories, the energy, and the culture you create around it. As WPBL works on building the Pickleball ecosystem in India into a way of life, we are committed to aligning with partners that share our enthusiasm and vision. With their understanding of digital, content and culture, Famous Innovations is well positioned to help us shape a league that’s bold, fresh and deeply rooted in the community,” said Gaurav Natekar, Founder & CEO, World Pickleball League.
“We’re thrilled to be working with WPBL to shape the voice of one of India’s most exciting new sporting ventures. As an agency, we’ve always loved the energy and emotion that sports brings to the table and we see WPBL as a unique opportunity to build a cultural movement, not just a league. It’s not every day that you get to define a sport’s presence from the ground up, and we’re all in,” Shiv Sethuraman – Chief Transformation Officer, Famous Innovations said.
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