F1 Academy has announced a new partnership with global beauty retailer Sephora ahead of the 2026 season, naming the brand as the series’ official beauty retail partner.
The collaboration reflects a shared commitment to supporting female talent on the global stage while encouraging young women to pursue their ambitions with confidence and individuality.
As part of the partnership, Sephora will introduce immersive fan experiences at select races, including branded glam bars and activations designed to connect with audiences attending the events. The brand’s Glam Bars will also be integrated into the F1 Paddock Club hospitality areas across 18 Grands Prix during the 2026 season.
In addition, Sephora will sponsor a new end-of-season drivers’ celebration recognising achievements and milestones across the championship. The initiative marks a first for the series and aims to highlight collective progress and performance throughout the season.
The partnership also includes direct support for Spanish driver Natalia Granada, who will make her rookie appearance on the 2026 F1 Academy grid. She will compete in the Sephora-operated by Prema Racing car, featuring a livery inspired by the brand’s signature black-and-white stripes with bold red accents.
Commenting on the partnership, Susie Wolff said, “Sephora is an iconic global brand with a passionate community across markets worldwide, championing individuality and confidence. Joining forces with them is incredibly powerful. This partnership goes far beyond beauty; together, we are challenging outdated stereotypes and redefining who and what belongs in motorsport.”
Emily Prazer added, “We are delighted to add Sephora as a partner for both F1 Academy and F1 Paddock Club. They are a brand that authentically speaks to a diverse audience, challenges perceptions and unites people all around the world. By integrating their glam bars into the Paddock Club, we will enhance the overall hospitality experience and continue to set new standards for guest engagement.”
Deborah Yeh said, “We are thrilled to become the official beauty retail partner of F1 Academy, supporting their commitment to women’s empowerment worldwide. This collaboration will give us an incredible opportunity to engage with audiences from Shanghai to Austin, bringing our unique brand experience to fans while supporting the dreams of these athletes. We look forward to celebrating the synergy between sports and beauty and continuing to champion our shared values throughout the various races.”
