Independent creative agency Enormous has secured the integrated digital and mainline mandate for Duroflex, India’s leading sleep solutions brand, along with the digital mandate for its lifestyle sub-brand Sleepyhead. This partnership will focus on redefining how India perceives rest and relaxation, blending science-backed sleep solutions with modern lifestyle design.
With this collaboration, Enormous will spearhead brand strategy, creative campaigns, and digital storytelling for both Duroflex and Sleepyhead. The mandate covers everything from orthopaedic innovations and sleep science to playful, youth-driven lifestyle narratives, aiming to elevate the entire Duroflex–Sleepyhead universe.
Ashish Khazanchi, Founder of Enormous, shared his excitement:
“We’re absolutely delighted to welcome Duroflex and Sleepyhead on board. This is a rare opportunity where a brand with decades of credibility meets one with youthful agility – and we get to create conversations that connect across generations. The idea of working on a category that touches such an intimate part of daily life is deeply inspiring for us.”
Ullas Vijay, Chief Marketing Officer, Duroflex Group, added:
“Enormous brings its unique creativity and cultural fluency. As Duroflex continues to strengthen its legacy and Sleepyhead grows as a lifestyle brand, we believe Enormous will help us craft stories that inspire people to value the power of rest and relaxation in their lives.”
The partnership underscores Duroflex’s commitment to innovation in the sleep solutions industry while reinforcing Sleepyhead’s position as a dynamic lifestyle brand for young consumers.
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