Enormous has secured the creative mandate for Bombay Shaving Company, the men’s grooming and personal care brand. The collaboration covers integrated creative responsibilities across major categories, including digital communication and campaign storytelling.
The partnership is aimed at supporting the brand’s next growth phase by strengthening brand-building efforts, expanding into new categories, and enhancing cultural relevance. As grooming shifts from basic functionality to self-expression, the collaboration intends to build stronger emotional connections with consumers and spark conversations around confidence and individuality.
Speaking on the partnership, Shantanu Deshpande, Founder and CEO of Bombay Shaving Company, said, “As the brand continues to evolve, the way we show up culturally and creatively becomes increasingly important. Enormous brings a strong point of view and a deep understanding of today’s consumers, which makes this an exciting partnership. We are looking forward to shaping work together that feels fresh, relevant, and true to the brand.”
Ashish Khazanchi, Managing Partner, Enormous, added, “We’re thrilled to partner with a brand that has both a strong purpose and strong momentum. This mandate gives us an exciting canvas to create work that is fresh, insightful and deeply connected to today’s consumers. The shared ambition is to craft work that is bold, contemporary and reflective of Bombay Shaving Company’s journey as a modern grooming leader.”
With Bombay Shaving Company entering a new stage of expansion, this collaboration represents a strategic move to boost cultural resonance while reinforcing its leadership in the grooming category.
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