Eggfirst has redefined the health insurance narrative with its quirky new campaign, ‘Sahi Health Insurance Chuno, Sada Secure Raho,’ for ManipalCigna Health Insurance, featuring the versatile actor Jaaved Jaaferi. Through a refreshing blend of humour and insight, the campaign cleverly emphasizes how choosing the right health insurance is not just a decision, it’s a lifestyle upgrade that keeps you “Sada Secure.”
This isn’t your typical health insurance campaign. It stands out with its innovative storytelling, leveraging Jaaved Jaaferi’s wit and relatability to break the monotony of professional financial conversations. The campaign aims to strike a chord with audiences from metro cities to tier 2, 3, & beyond, reaching them across OTT platforms, social media, radio, and digital channels. By turning an otherwise mundane topic into an amusing experience, this campaign encourages consumers to rethink health insurance as a vital, empowering choice for a brighter, worry-free future.
Speaking on the occasion, Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, shared her vision behind the campaign, “Our aim was to connect deeply with our audience by addressing real-life concerns in a relatable and engaging way. These films emphasize the importance of staying prepared for life’s uncertainties, seamlessly blending entertainment with a meaningful message. With Jaaved Jaaferi’s versatility and ai-generated mascot’s wisdom brings life to the campaign by striking the perfect balance between humour and impact.”
Adding his thoughts, Jaaved Jaaferi said –
“Laughter may be the best medicine, but taking care of your health and securing your future is just as crucial. This campaign shines a spotlight on something we often neglect: our well-being, and I’m excited to see the positive impact it will have on people’s lives.
Working with ManipalCigna and Eggfirst has truly been a fantastic journey, filled with fun, creativity, and a shared vision of promoting health. I wish them both the best in all their future projects.” ManipalCigna is a health insurance expert known for its commitment to offering comprehensive, convenient, and reliable health insurance solutions to millions of Indians.
Ravikant Banka, Founder and MD, Eggfirst, commented –
“Working with a brand as visionary as ManipalCigna and an actor as versatile as Jaaved Jaaferi has been an incredible experience. At Eggfirst, we believe in creating campaigns that are not only memorable but also impactful. This campaign is designed to connect with people using relatability and humour, highlighting the importance of being prepared for life’s uncertainties. We are confident that this collaboration will leave a lasting influence.”
As a pioneer in semi-urban and rural advertising, Eggfirst has consistently set industry benchmarks with impactful campaigns for leading brands. Its collaborations with celebrities like Amitabh Bachchan, MS Dhoni, Anil Kapoor, Pankaj Tripathi, Vicky Kaushal, Sonu Sood, and many more, further highlight its position as a trusted partner for brands targeting rural India.
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