Efficacy Worldwide, a full-service advertising and marketing agency, has announced strategic senior leadership appointments as part of its growth and expansion plans across India. The agency welcomes Somnath Sarkarr as National Investment Director, Prajesh Dutta as National Director – Strategy & Innovation, and Raj Choudhary as Business Head – South.
With these appointments, Efficacy Worldwide aims to deepen leadership capabilities and reinforce its multi-vertical approach spanning digital, influencer, performance, media, and experiential marketing, driving greater creativity, efficiency, and market impact.
Sapna Sharma, Co-Founder of Efficacy Worldwide, said:
“We are at a pivotal point in our journey, and these three key senior appointments underscore our commitment to strengthening leadership and scaling operations across India. With a cumulative experience of over fifty years, Somnath, Prajesh, and Raj will help us forge ahead with creativity, efficiency, and measurable business outcomes.”
Somnath Sarkarr – National Investment Director
Somnath Sarkarr will oversee an integrated portfolio of digital (programmatic, search, video) and traditional media investments, driving strategic media buying across platforms to deliver measurable business results. He will also lead cross-channel media investments, negotiate strategic partnerships, and maximize value and buying power. Somnath brings over 20 years of experience from Madison World, Vivaki Exchange, Lodestar UM, and Initiative, where he last served as Vice President – Investment.
Prajesh Dutta – National Director, Strategy & Innovation
Prajesh Dutta joins Efficacy Worldwide with more than two decades of experience in driving strategy, team empowerment, and P&L optimization. His prior roles include stints at Madison World, Wavemaker, m/Six, Maxus, and GroupM, bringing deep expertise in strategic marketing and innovation leadership.
Raj Choudhary – Business Head, South
Raj Choudhary, with over 13 years of experience in content marketing, branding, and regional operations, will lead Efficacy Worldwide’s business growth in South India. He joins from History TV18 and has previously worked with iCubesWire, Zee Media, Indian Express, Warner Media, Network18, and Sony Pictures.
These leadership appointments reflect Efficacy Worldwide’s commitment to growth, innovation, and market impact, further strengthening its position as a leading full-service agency across India.
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