Edelman India has introduced GCC Advisory Services, a specialized communications and advisory offering aimed at supporting Global Capability Centers (GCCs) as they scale their presence in India. With the country emerging as a strategic hub for global enterprises, the initiative is designed to help GCCs strengthen their positioning among talent and stakeholders, whether they are in the process of setting up or already operating at scale.
The service focuses on three key priorities: building a compelling employer brand to attract and retain top talent, aligning internal narratives that bridge global values with local aspirations, and shaping innovation-led stories that reinforce India’s role as a hub “creating for the world.”
“GCCs in India are setting the pace for innovation, digital transformation, and capability development that power global growth,” said Bhavna Jagtiani, CEO, Edelman India. “Over the past year, our teams have partnered with GCCs across industries such as fintech, biotech, energy, and retail. By combining cross-functional expertise with communications strategy, we help these centers amplify their brand reputation, attract skilled talent, and tell their innovation stories more effectively.”
Edelman’s GCC Advisory Services blends data-driven insights with execution across areas like perception mapping, narrative building, talent branding, executive visibility, and stakeholder engagement. The aim is to move GCCs beyond their traditional role as operational hubs and establish them as strategic leaders driving innovation and transformation on a global scale.
