Abu Dhabi, October 23, 2025: In a landmark move towards accelerating digital transformation, e& UAE, the flagship telecom arm of the global technology group e&, has announced the successful migration to the Google Apigee API Management Platform. This achievement positions e& UAE as the first telecommunications provider in the UAE to adopt Google Apigee Hybrid technology, setting a new benchmark in innovation, scalability, and API monetisation across the region.
The comprehensive migration to Apigee Hybrid was executed seamlessly, with zero downtime or disruption to customers and partners. This large-scale strategic initiative enhances e& UAE’s ability to deliver secure, robust, and scalable APIs, further empowering the company’s journey as a digital-first operator.
Marwan Bin Shakar, Acting Chief Technology and Information Officer, e& UAE said,
“Speed and agility are non-negotiable as we continue to scale our digital services across the UAE. The successful adoption of Apigee Hybrid is a powerful step in our journey of building the future of connectivity. It provides the secure foundation and flexibility we need to accelerate our digital transformation and deliver a new generation of secure, real-time experiences to our customers in the region’s evolving API economy.”
Google Apigee Hybrid serves as a key enabler of e& UAE’s digital innovation strategy, offering the agility to manage APIs across both on-premise and cloud environments. This hybrid model ensures enhanced flexibility, stronger control, and robust compliance, meeting the highest security standards required for telecom operations.
Ziad Jammal, General Manager, Google Cloud in the UAE, Levant, and North Africa said,
“e&’s adoption of Google Apigee Hybrid truly sets a benchmark for innovation in the telecommunications sector. Their commitment to leveraging cutting-edge cloud technologies, coupled with their evident resilience and leadership, will empower them to unlock new digital possibilities and deliver exceptional value to their customers and partners. This migration showcases how strong platform capabilities drive future-proof API strategies, setting a new standard for telecommunications providers in the region and paving the way for greater collaboration and growth within the open API economy.”
With this migration, e& UAE solidifies its leadership in the API monetisation ecosystem, fully aligned with global CAMARA standards. The company already has three certified APIs live on the Apigee platform, reinforcing its position as a technology-driven operator that enables seamless connectivity and collaboration.
This milestone underscores e& UAE’s commitment to redefining the telecom landscape through innovation, openness, and partnership-driven growth. By leveraging Google Cloud’s advanced technologies, e& UAE continues to push boundaries and deliver future-ready digital experiences that power the UAE’s connected economy.
