Dyson Shortlists Omnicom Media, WPP Media And Publicis Media In Global Media Review

Dyson, the global research and technology company, today announced the shortlisted media networks for its global media planning and buying account, estimated to be valued at approximately $502 million annually. The three major networks selected to advance in the review are Omnicom Media, WPP Media, and Publicis Media.

The comprehensive evaluation, which began in November 2025, is a standard periodic review of Dyson’s agency partnerships to ensure its media operations remain aligned with evolving business priorities, global growth plans, and an increased focus on direct-to-consumer (DTC) sales. The review focuses on key strategic areas including media-buying efficiency, digital acceleration, and unified global planning capabilities.

IPG Mediabrands, which recently consolidated into Omnicom Media, is the incumbent on the account and will be defending the business. WPP’s GroupM (Mindshare) previously held the account for eight years before the last review in 2021. Publicis Media currently manages the Dyson remit in mainland China and Hong Kong.

“Our global media strategy is a critical component of bringing Dyson technology to the world,” said a Dyson spokesperson. “This review is a crucial step to ensure our media partners can deliver the innovative, data-driven approaches required to meet our ambitious future goals. We look forward to the next stages of the process with these three highly capable networks.”

The final decision is anticipated once the company completes its strategic assessment. All participating networks have declined to comment on the ongoing evaluation process.